Hero Vikram in and as Mallanna

Hero Vikram's new bilingual film Mallannaa (Kandhaswami in Tamil) is going to be launched tomorrow (September 24th) in Hyderabad. An impressive promo and photo album were released to the press. V Creations is making this high-budget film. Famed art director Thota Tharani, Antony (Editing), Devi Sri Prasad (Music), NK Ekambram (Cinematography), Veturi, Chandrabose (Lyrics), Kanal Kannan (Action) and several prominent technicians are roped in for the project. Susi Ganeshan is the director. Kalaipuli S. Thanu is the presenter. The film will be releasing on April 25th, 2008. Actress Shriya is doing the female lead. Vivek does the comedy kick. The subject is about fighting the poor-rich divide in society. The photo album and the promo has Vikram in six getups, including that of a lady, Zulu, a Krish-like, Ramana Maharshi , and with Rooster mask. In a couple of photos, Vikram-Shirya pair dons the American executive getup flanked by Africans in the backdrop of Sahara desert. The album has turned out to be a curious product in the industry.